How using dashboard cameras will benefit your fleet
The dashboard camera, affectionately known as a dash cam, has shaken up the motoring industry on both a consumer and a commercial level. Rapidly vanishing are the days where drivers can behave recklessly and be entirely sure that no repercussions will follow. Similarly, drivers now have a tool to prove that they were not at fault in an accident, where they previously would have received the blame. Last year, a report from Grand View estimated that the global dash cam market is expected to grow to $1.84 billion by 2022. This rise is due to the demand for vehicle safety and favourable government initiatives. Many fleets have invested in in-vehicle camera technology but why is it so important to do so?
Forward and rear-facing dashboard cameras
Forward and rear-facing dash cams are the most popular style of dash cam among consumers as well as corporate fleets. Forward-facing cameras were developed to combat crash for cash fraud, where criminals deliberately cause a collision with a view to claim for compensation. According to the Insurance Fraud Bureau, cash for crash fraud costs around £340 million per year.
Having high-definition footage to loop record every minute behind the wheel can be crucial in the aftermath of a genuine road traffic incident. Investigations into the causes of a crash can be lengthy and can also involve the vehicles involved being seized – effectively leaving business without a valuable asset.
With a dash cam fitted in the vehicle, police are able to retrieve footage at the scene in order to determine how the incident occurred. This means that drivers can be cleared at the scene with no need for further investigations, court cases or vehicle impounding.
Similarly, dash cam footage can speed up the claims process with insurers. Insurers, like police, can evaluate the video evidence to build a clearer picture of the accident being investigated. Many dashboard cameras, including Trakm8’s RoadHawk cameras, have inbuilt GPS and G-Force features to provide further detail into the circumstances surrounding a crash.
Multi-cam systems can be used for a variety of reasons and are usually fitted to HGVs and LCVs. With up to eight cameras feeding into a digital video recorder (DVR) fleet managers are able to obtain 360 degree footage from around each vehicle. The multi-cam system can also be set up in a way whereby a monitor is set up in the cab with a live feed from specific camera. For example this can be configured to monitor the nearside of a HGV when turning and to display the view from the rear camera when reversing.
Multi-cam systems are ideal for maximising visibility of blind spots in goods vehicles and adding an extra element of safety to fleet vehicles, in particular increasing awareness of cyclists and pedestrians. Rear cameras are often fitted to protect secure loads.
In-cab cameras allow fleet managers to assess the driver’s actions in near miss situations or accidents. As drivers know that their fleet manager can see what they are doing in the cab, the temptation to use a mobile device or to engage in other distracted driving techniques is limited.
When proving non-fault in an accident, it is useful that businesses can prove that their driver’s full attention was on the road ahead and that they were not distracted. 56% of TNT Express drivers stated a RoadHawk camera has caused them to change their driving behaviour for the better and 75% felt the cameras improved their personal safety and security.
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