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Members of the Board

Trakm8 Holdings PLC Management Team brings decades of diverse experience and a history of commercial success. Combining business acumen with technical know-how, these executives have guided our talented employees to create innovative products and solutions that enable customers around the world to have confidence in choosing Trakm8.

John Watkins | Members of the Board | Trakm8

John Watkins – Executive Chairman

John Watkins has a Master’s Degree in Engineering Science from Oxford University and considerable engineering and international sales experience. He has been a Director of several Public companies, Managing Director of a wide range of private and subsidiaries/divisions of public companies and Chairman of two very successful private equity back private companies that exited with significantly better than average IRRs. The most recent of these was with Omitec which was developed into one of Europe’s most significant automotive test and design businesses that was sold to Continental AG in 2012. During his career John has completed several turn arounds and more than 20 acquisitions in the UK, Europe and the USA.



Keith Evans | Members of the Board | Trakm8

Keith Evans - Non-Executive Deputy Chairman

Keith Evans joined the Trakm8 Board as a Non-Executive Director in July 2013 and was appointed as Non-Executive Deputy Chairman in March 2017. Keith was previously a Senior Partner with PricewaterhouseCoopers, and brings with him over 25 years of senior management, commercial and financial experience, having worked with companies operating in the Financial Services, Automotive and Information Technology sectors. During his time at PwC Keith advised a wide range of organisations including Equiniti, Microfocus, Johnson Controls and SMR, together with a huge number of smaller operations, helping them grow quickly and profitably.



James Hedges | Members of the Board | Trakm8

James Hedges – Finance Director

James Hedges was appointed Finance Director in 2008. James is an engineering graduate who qualified as a chartered accountant with KMG Thompson McLintock (now KPMG) in 1983. He has since gained extensive experience in a variety of different industries. He has worked in venture capital, property, on Private Finance Initiatives as well as for a number of technology companies. He was non executive director of System C Healthcare for 10 years before it floated on AIM.




Tim Cowley | Members of the Board | Trakm8

Tim Cowley – Strategy Director

Tim has 30 years’ experience in Engineering & Technology sector. After graduating with a degree in Electronics Engineering in 1988 from Brunel University, Tim was awarded a prestigious Michael Cobham scholarship, and stayed with the Cobham Group for eleven years. Alongside his brother Matt, he founded Trakm8 is 2002 and is now responsible for the Group Product Strategy and the Advanced Engineering function, as well as overseeing the acquired DCS business.




Matt Cowley | Members of the Board | Trakm8

Matt Cowley – Big Data Director

One of founders of Trakm8 along with his brother Tim, Matt is a highly experienced software Engineering Director with over twenty five years’ experience within the Telematics and Telecommunications industry. Matt now leads the in house Big Data team and is passionate about algorithms, machine learning, computer vision and data science




Sean Morris | Members of the Board | Trakm8

Sean Morris – Automotive Business Unit Director


Sean leads the Group’s Automotive Business Unit and has previously held senior engineering positions at BMW, Honda, Land Rover and was Chief Engineer Electrical & Electronics, of Aston Martin. In 2012 Sean joined Omitec Group as Chief Technical Officer. As part of this role Sean ran the P-TEC automotive turnkey solutions business which was later to become Continental’s engineering solutions business in the UK. During this time Sean was responsible for delivering major projects to companies such as; Land Rover, McLaren Automotive, Bentley Motors and Ford.




Mark Watkins | Members of the Board | Trakm8

Mark Watkins – Chief Operating Officer

Mark Watkins has a Master’s degree in Engineering and worked for Ford Motor Co in the Group IT team. He has previously held positions in IT and Operations having been Head of Manufacturing Operations at Continental UK for several years. In 2014 he joined Trakm8 Holdings as Managing Director of BOX Telematics following its acquisition and is now Group COO responsible for all operational matters.




Billy Duffy | Members of the Board | Trakm8

Bill Duffy – Non-Executive Director

Bill Duffy started working with the company in April 2014 supporting our business and strategy development as a Consultant and joined the Board in July 2015. Bill also runs his own consultancy business and is Chairman of motoreasy, a pioneering motoring services platform for UK drivers. He was formerly CEO of Andrew Page Limited and CEO of Halfords Autocentres Limited. He has extensive strategic and operational capability in the automotive sector and successful private equity experience.