Members of the Board | Investor Relations | Trakm8

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Members of the Board

Trakm8 Holdings PLC Management Team brings decades of diverse experience and a history of commercial success. Combining business acumen with technical know-how, these executives have guided our talented employees to create innovative products and solutions that enable customers around the world to have confidence in choosing Trakm8.

John Watkins | Members of the Board | Trakm8

John Watkins – Executive Chairman

John Watkins has a Master’s Degree in Engineering Science from Oxford University and considerable engineering and international sales experience. He has been a Director of several Public companies, Managing Director of a wide range of private and subsidiaries/divisions of public companies and Chairman of two very successful private equity companies that exited with significantly better than average IRRs.



Keith Evans | Members of the Board | Trakm8

Keith Evans - Non-Executive Deputy Chairman

Keith Evans graduated from Cambridge University with a degree in Economics. Keith is a former partner for over 25 years at PricewaterhouseCoopers LLP with very extensive experience of commercial and financial roles having worked with companies operating in the financial services, automotive and information technology sectors.



James Hedges | Members of the Board | Trakm8

James Hedges – Finance Director

James Hedges was appointed Finance Director in 2008. James is an engineering graduate who qualified as a chartered accountant with KMG Thompson McLintock (now KPMG) in 1983. He has since gained extensive experience in a variety of different industries. He has worked in venture capital, property, on Private Finance Initiatives as well as for a number of technology companies. He was Non-Executive Director of System C Healthcare for 10 years before it floated on AIM in 2005.




Tim Cowley | Members of the Board | Trakm8

Tim Cowley – Strategy Director

Tim Cowley has 30 years’ experience in Engineering & Technology sector. After graduating with a degree in Electronics Engineering in 1988 from Brunel University, Tim Cowley was awarded a prestigious Michael Cobham scholarship, and stayed with the Cobham Group for eleven years. Alongside his brother Matt Cowley, he founded Trakm8 is 2002 and is now responsible for the Group Product Strategy and the Advanced Engineering function.




Matt Cowley | Members of the Board | Trakm8

Matt Cowley – Big Data Director

One of the founders of Trakm8 along with his brother Tim Cowley, Matt Cowley is a highly experienced software Engineering Director with over twenty five years’ experience within the Telematics and Telecommunications industry. Awarded an MSc Software Engineering with distinction from University of Oxford in 1998, Matt Cowley now leads the in-house Big Data team and is passionate about algorithms, machine learning, computer vision and data science.




Sean Morris | Members of the Board | Trakm8

Sean Morris – Automotive Business Unit Director


Sean Morris has over 30 years’ experience in automotive electrical and electronic engineering at various OEM’s and Tier 1 suppliers, including Continental, BMW, Honda, and Land Rover, and was Chief Engineer Electrical & Electronics, of Aston Martin. Sean has also run a successful turnkey engineering company providing services to OEM’s such as JLR, Bentley and McLaren. He is now responsible for leading Trakm8’s newly formed Automotive business unit.




Mark Watkins | Members of the Board | Trakm8

Mark Watkins – Chief Operating Officer

Mark Watkins has a Master’s Engineering degree and worked for Ford Motor Co in the group IT team. He has previously held positions in IT and Operations having been Head of Manufacturing Operations at Continental UK for several years. In 2014 he joined Trakm8 Holdings as Managing Director of BOX Telematics following its’ acquisition and is now responsible for all operational matters.




Billy Duffy | Members of the Board | Trakm8

Bill Duffy – Non-Executive Director

Bill Duffy started working with the company in April 2014 supporting our business and strategy development as a Consultant and joined the Board in July 2015. Bill also runs his own consultancy business and is Chairman of motoreasy, a pioneering motoring services platform for UK drivers. He was formerly CEO of Andrew Page Limited and CEO of Halfords Autocentres Limited. He has extensive strategic and operational capability in the automotive sector and successful private equity experience.