Cookie Policy

This Cookie Policy explains how Trakm8 Ltd. and its affiliates, including without limitation companies within the Trakm8 Group (collectively “Trakm8”, “we”, “us”, and “ours”), use cookies and similar technologies to recognise you when you visit our Websites as well as any successor URLs, mobile or localised versions and/or mobile applications (Apps). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

Updates to this Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. You should re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

What are cookies?

Cookies and tracking technologies are used by a majority of websites. They help us to provide you with a smoother user experience, for example, by recognising computers that have visited our websites previously, remembering your preferences, identifying popular articles and arranging the content as appropriately as possible. Some cookies also help you to move around our websites, use their features and improve your user journey.

Cookies are small data files that are placed on your computer or mobile device when you visit a website, mobile app or use an online platform. Cookies are widely used by online service providers to facilitate and help to make the interaction between users and websites, mobile apps and online platforms faster and easier, as well as to provide reporting information.

Third party cookies enable third party features or functionality to be provided on or through the Website and/or App and/or Platform (e.g. like embedded video and analytics). The parties that set these third party cookies can recognise your computer or device both when it visits a Trakm8 website and/or App and/or Platform and also when it visits certain other websites, apps or platforms.

You can find more general information about cookies at:

www.allaboutcookies.org or https://www.google.com/policies/technologies/cookies/

Why do we use cookies?

Our site uses cookies, as almost all websites do, to help provide you with the best possible experience.

Some cookies are required for technical reasons in order for our Websites and/or App and/or platform to operate, and we refer to these as “essential” or “strictly necessary” cookies.

Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites and/or App and/or Platform. Third parties serve cookies through our Websites and/or App and/or Platform for analytics and other purposes. This is described in more detail below.

Our cookies help us:

• Make our website work as you’d expect
• Improve the speed/security of the site
• Allow you to share pages with social networks like Facebook
• Continuously improve our website for you
• Make our marketing more efficient

We do not use cookies to:

• Collect any personally identifiable information (without your express permission)
• Collect any sensitive information (without your express permission)
• Pass data to advertising networks
• Pass personally identifiable data to third parties

More about our Cookies

Essential Cookies

We use cookies to make our website work including:
• Determining if you are logged in or not
• Remembering your search settings

There is no way to prevent these cookies being set other than to not use our site.

NameDomainPurpose
CONSENT.google.co.ukManaging consent for cookies
cookielawinfo-checkbox-necessarywww.trakm8.comThe purpose of this cookie is to check whether or not you have given the consent to the usage of cookies under the category ‘Necessary’.
_stripe_midStripeWe use Stripe as our payment gateway. Provides Stripe payment infrastructure with basic data to identify you as a user if you buy a subscription through our services.
_stripe_sidStripeWe use Stripe as our payment gateway. Provides Stripe payment infrastructure with basic data to identify you as a user if you buy a subscription through our services.

The following cookies will be set if you access one of our service portals via our main Website:

NameDomainPurpose
_gat.trakm8.netGoogle Analytics – used to throttle request rate.
_gid.trakm8.netRegisters a unique ID that is used to generate statistical data on how the visitor uses the website
Mobileswift.trakm8.net
_ga.trakm8.netRegisters a unique ID that is used to generate statistical data on how the visitor uses the website
PHPSESSIDswift.trakm8.netTo store a simple message when a form is submitted that can be displayed on a different page.
For example, if an enquiry form is completed incorrectly, a message will be stored and presented to the user to indicate the errors in the submission.
When an enquiry form is submitted successfully, a message is stored and presented to the user thanking them for their enquiry.
No personal information is stored in this cookie.
ajs_anonymous_id.trakm8.netCounts how many people visit the site by tracking if you have visited before.
ajs_group_id.trakm8.netThese cookies track visitor usage and events within the website

Marketing, Analytics and Visitor Statistics Cookies

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us how people reached this site (e.g. from a search engine) and whether they have been here before.

We use the following 3rd party analytics packages:

  • Google Analytics
  • Pardot
  • Bing
  • Lucky Orange

Google Analytics

We make use of Google Analytics, a web analytics service provided by Google, Inc (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will generally be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymisation, Google will truncate / anonymise the last octet of your IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA, where it will be abbreviated. At the request of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Your IP address will not be associated with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. In addition, you can prevent Google’s collection and use of the data (cookies and IP address), as well as the processing of this data by Google, by downloading and installing the browser plug-in available from the following link:

https://tools.google.com/dlpage/gaoptout?hl=en-GB

Please note that on this website, Google Analytics code is supplemented by anonymizeIP to ensure an anonymized collection of IP addresses (so called IP-masking). Further information concerning the terms and conditions of use and data privacy can be found at

http://www.google.com/analytics/terms/gb.html or at https://policies.google.com/?hl=gb&gl=de

Salesforce – Pardot

Pardot cookies track visitor and prospect activities on your website and landing pages by setting cookies on users’ web browsers. Cookies are configured to remember preferences, such as form fields, when a visitor returns to your site.

Pardot also sets a cookie for logged-in users to maintain the session and to remember table filters.

Pardot sets first-party cookies for tracking purposes and sets third-party cookies for redundancy. Using first-party and third-party cookies together is standard in the marketing automation industry.

Pardot cookies do not store personally identifying information, but rather a unique identifier only.

For more information, please refer to:
https://help.salesforce.com/articleView?id=pardot_basics_cookies.htm&type=5

Microsoft / Bing

You can also make choices about the collection and use of your data by Microsoft. You can control your personal data that Microsoft has obtained, and exercise your data protection rights, by contacting Microsoft or using various tools we provide. In some cases, your ability to access or control your personal data will be limited, as required or permitted by applicable law. How you can access or control your personal data will also depend on which products you use.

For example, you can:

• Control the use of your data for interest-based advertising from Microsoft by visiting our opt-out page.

• Choose whether you wish to receive promotional emails, SMS messages, telephone calls and post/mail from Microsoft.

• Access and clear some of your data through the Microsoft privacy dashboard.

Not all personal data processed by Microsoft can be accessed or controlled via the tools above. If you want to access or control personal data processed by Microsoft that is not available via the tools above or directly through the Microsoft products you use, you can always contact Microsoft at the address in the How to contact us section or by using our web form.

https://privacy.microsoft.com/en-gb/privacystatement

Lucky Orange

Lucky Orange is a tool used by website owners to help identify problems customers are having on their site and improve your experience. We go to great lengths to provide tools that help limit sensitive data about you from being transmitted and stored on our servers.

https://help.luckyorange.com/article/173-what-cookies-does-lucky-orange-set

Tracking via Lucky Orange can be disabled via their website:
https://www.luckyorange.com/privacy.php

Note that this will disable Lucky Orange tracking across ALL websites which means that for some sites, functions such as chat may stop functioning

Other 3rd parties

We also use cookies from other 3rd parties who provide functionality to our website as described below:

Salesforce – Chat

We use the Chat function provided by Salesforce to offer real-time support to our customers.
It allows us to quickly connect our customers to agents
Further information can be found a
https://www.salesforce.com/company/privacy/full_privacy/

Stripe

We use Stripe as our payment gateway. A number of cookies are used when a customer purchases from our store. For more information please refer to:
https://stripe.com/cookies-policy/legal

Vimeo

We use Vimeo to provide videos on some pages of our website. For more information, please refer to:
https://vimeo.com/cookie_policy

Full Cookie Listing

NameDomainPurpose
CONSENT.google.co.ukManaging consent for cookies
ANID.google.co.ukOne of the main advertising cookies on non-Google sites, stored in google.com
NID.google.co.ukContains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on
Ipv703643pi-pardot.comThis LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view
MUID.bing.comIdentifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics and other operational purposes.
_gid.trakm8.comRegisters a unique ID that is used to generate statistical data on how the visitor uses the website
_uetsid.google.comThis is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website
_abexps.google.comCookie set up by Vimeo video service to display externally stored videos
OTZwww.google.comcookie used by Google Analytics that provides an aggregate analysis of Website visitors
visitor_id703643-hashmarketing.trakm8.comUnique visitor ID and the unique identifier for your account
visitor_id703643marketing.trakm8.comUnique visitor ID and the unique identifier for your account
pardotmarketing.trakm8.comA session cookie named pardot is set in your browser while you’re logged in to Pardot as a user or when a visitor accesses a form, landing page, or page with Pardot tracking code. The cookie denotes an active session and isn’t used for tracking.
visitor_id703643-hashwww.trakm8.comUnique visitor ID and the unique identifier for your account
visitor_id703643-hash.pardot.comUnique visitor ID and the unique identifier for your account
visitor_id703643www.trakm8.comUnique visitor ID and the unique identifier for your account
_lo_v.trakm8.comTotal number of visitor’s visits.
cookielawinfo-checkbox-necessarywww.trakm8.comThe purpose of this cookie is to check whether or not you have given the consent to the usage of cookies under the category ‘Necessary’.
_dc_gtm_UA-10228852-2.trakm8.comUsed to help identify the visitors by either age, gender, or interests by DoubleClick – Google Tag Manager
_lotl.trakm8.comURL of the visitor’s original landing page, if any.
_lo_cid.trakm8.comID of the visitor’s current chat, if any.
ANID.google.comOne of the main advertising cookies on non-Google sites, stored in google.com
_uetvid.trakm8.comThis is a cookie utilised by Microsoft Bing Ads and is a tracking cookie.
_ga.trakm8.comRegisters a unique ID that is used to generate statistical data on how the visitor uses the website
visitor_id703643.pardot.comUnique visitor ID and the unique identifier for your account
CONSENT.google.comManaging consent for cookies
_lo_uid.trakm8.comUnique identifier for the visitor.
_gcl_au.trakm8.comUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services. The main purpose of this cookie is: Targeting/AdvertisingUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services. The main purpose of this cookie is: Targeting/Advertising
viewed_cookie_policywww.trakm8.comThe cookie is used to store whether or not you have consented to the use of cookies. It does not store any personal data.
CookieLawInfoConsentwww.trakm8.comThe cookie is used to store the summary of the consent given for cookie usage. It does not store any personal data.
1P_JAR.google.comThis cookie stores information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
_gat.trakm8.netUsed to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named dc_gtm
ajs_anonymous_id.trakm8.netThese cookies are used to record the amount of people that visit our site, and track whether you’ve visited before.
_gid.trakm8.netRegisters a unique ID that is used to generate statistical data on how the visitor uses the website
ajs_gid_id.trakm8.netThese cookies are used to record the amount of people that visit our site, and track whether you’ve visited before.
_ga.trakm8.netRegisters a unique ID that is used to generate statistical data on how the visitor uses the website
EquityStoryirpages2.equitystory.comUsed to display the stock graphs integrated in the website
browserid_sec.force.comUsed to log secure browser sessions/visits for internal-only security use cases.
browserid.force.comUsed to log browser sessions/visits for internal-only security use cases.
force-streamStatic.lightning.force.comUsed to properly route server requests within Salesforce infrastructure for sticky sessions.
sfdc-stream.force.comUsed to properly route server requests within Salesforce infrastructure for sticky sessions.
force-proxy-stream.force.comUsed to ensure client requests hit the same proxy hosts and are more likely to retrieve content from cache.
_gid.vimeo.comThis cookies track information about how the Vimeo Service is being used.
This is a Google Analytics Cookie used by Vimeo
_uetsid.vimeo.comThis cookies track information about how the Vimeo Service is being used.
This is a Microsoft Bing Ads and is a tracking cookie used by Vimeo.
_uetvid.vimeo.comThis cookies track information about how the Vimeo Service is being used.
This is a Microsoft Bing Ads and is a tracking cookie used by Vimeo.
_abexps.vimeo.comCookie set up by Vimeo video service to display externally stored videos
Player.vimeo.comThis first party cookie created by Vimeo is used to remember user’s player mode preferences
_fbp.vimeo.comThis cookie is used to provide you with more relevant advertising across Facebook
_ga.vimeo.comThis cookies track information about how the Vimeo Service is being used.
continuous_play_v3.vimeo.comUsed to keep track of whether continuous play is on or not for a user
_gcl_au.vimeo.comThis cookies track information about how the Vimeo Service is being used.
Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. The main purpose of this cookie is: Targeting/Advertising
vuid.vimeo.comVimeo Analytics unique id

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a website and/or mobile app and/or platform. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Websites and/or App and/or platform. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Turning Cookies Off

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so however will likely limit the functionality of a large proportion of the world’s websites (including ours) as cookies are a standard part of most modern websites.

The links below provide information on disabling cookies in the most common internet browsers:

Managing Cookies in Google Chrome
Managing Cookies in Mozilla Firefox
Managing Cookies in Microsoft Explorer

For other internet browsers, please refer to the relevant product documentation or website.

The following links provide information on limiting the use of advertising cookies on your PC.

EU based Network Advertising Initiative: Your Online Choices

US based Digital Advertising Alliance: https://www.Aboutads.info/choices or Network Advertising Initiative: http://www.networkadvertising.org/choices

Remember: turning off behavioural advertising does NOT mean that there will no more advertising appearing during your use of the internet. However, the advertising that you do see is likely to be less relevant to your interests.

Trakm8 Group Cookie Notice – Issue 1.6

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