The government’s recent announcement that car showrooms would be able to reopen their doors from Monday 1st June was met with celebration across the automotive industry, but also raised questions as to how test drives – a vital element of the retail process – would function in a time of social distancing?
With dealership employees unable to join customers for the test drive, many retail groups are having to rely on the trust factor and hope that the car is driven – and returned – safely. But this is an imperfect solution and one that will perhaps be unfeasible if this ‘new normal’ of enforced distancing continues throughout the year.
That’s why Trakm8, the UK’s leading vehicle technology specialist, has unveiled a new solution that enables test drives to go ahead as normal, while delivering valuable peace of mind for car dealers.
Trakm8 Insight is a cost-efficient, user-friendly, self-install tracker system that can be easily swapped from vehicle-to-vehicle; ideal for mixed fleet settings, such as car dealerships. Simple to install, Trakm8 Insight enables customers to take their potential new vehicle out for a spin, while employees can monitor from the dealership.
Peter Mansfield, Group Sales and Marketing Director at Trakm8, explains: "Our Insight solution will help car dealerships adapt to these new and admittedly trying circumstances we find ourselves in. Alongside helping safeguard the health of customers and employees, Trakm8 Insight is incredibly user-friendly, with the self-install functionality requiring no hardwiring – meaning it can quickly and simply be exchanged between vehicles.
"Be it a franchised dealership or an independent used car trader, the Insight solution is easily adaptable for any vehicle, helping retailers safeguard their stock. The system’s data-rich insights can also help dealerships track the health of their test vehicles, receiving an alert if a problem is spotted.
"As Britain’s automotive retail sector looks to bounce back, we at Trakm8 want to do all we can to help them and ultimately, get Britain moving again.”